Sustainability Duraflame King County Natural Yard Care Mosler Lofts Oceanaire Red Mountain Resort (BC) Schwabe, Williamson & Wyatt SierraPine Skanska USA Building Inc.
Design / Marketing / Advertising
California-based forest products company SierraPine approached Frause with perhaps the most challenging product branding that we had ever undertaken. We were to develop a new product roll-out strategy, name, trademark, brand position, logo and advertising concepts for formaldehyde-free, medium density fiberboard – in just 10 days.
We focused on moving the product into a new materials category that we invented called Sustainable Design Fiberboard. This provided the company with a new industry standard, “green” platform, to market this and other sustainable products that were being developed. In a little more than a week, we completed the branding assignment and named the product Arreis. Arreis is a hot seller in the sustainable building materials market today.