Red Mountain Resort (BC)

Public Relations

A little known ski resort in the Kootenay Mountain Range of British Columbia, Red Mountain Resort asked Frause to help raise awareness of its real estate development (village) project including some 1,400 condominiums
and single-family homes. Frause created a nationally-focused media relations campaign that yielded feature stories in publications like the Wall Street Journal, Sunset, Ski Magazine, Washington CEO, and many more. The media push went hand in hand with a comprehensive marketing campaign that included print and broadcast advertising, direct mail, grassroots relationship marketing and special event promotion.

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