CLIENT SHOWCASE
Starbucks Coffee Co.
The Edgewater Hotel
Touchstone Corp.
U.S. EnvironmentalProtection Agency
The Edgewater Hotel
Public Relations
To commemorate the 40th anniversary of The Beatles’ famous visit to Seattle and The Edgewater hotel, the hotel wanted to celebrate with a yearlong promotional campaign in 2004. Frause created and executed a multi-faceted PR campaign focused on unique, Beatles-centric events, media relations and collateral support. The goal of the campaign was to increase awareness of The Edgewater hotel and its restaurant among the media, existing and new hospitality clients. Frause generated extensive national and local coverage in media outlets such as USA Today, Good Morning America, Family Circle, The Travel Channel and The Seattle Times, among others.