CLIENT SHOWCASE
Starbucks Coffee Co.
The Edgewater Hotel
Touchstone Corp.
U.S. EnvironmentalProtection Agency
The Edgewater Hotel
Marketing
To assist the Fab Four-Oh! public relations campaign, Frause needed to come up with ways to catch peoples’ attention and get them talking about – and visiting – The Edgewater.
To do this, Frause developed a series of Beatles-oriented room packages, commissioned Sergeant Pepper’s uniforms designed for hotel staff, created a Fab Four-Oh! menu, organized entertainment featuring Beatles tribute bands, as well as other events including a charity gala, masquerade ball and a 5K race. These marketing tactics resulted in exactly what we anticipated: increased awareness and publicity and involvement from our target audiences.