CenterPoint Corporate Park

Public Relations

Commercial real estate developer Intracorp came to Frause with a variety of communications needs to help redevelop and market a tired Boeing property
in Kent, Wash. Requested services included re-naming, identity development, marketing planning, advertising, broker relations, general publicity, event coordination, as well as direct mail and collateral development.

Frause designed and implemented a tailored marketing plan that began with announcing the property’s new ownership, re-development strategies and
name change. The campaign continued with the promotion of CenterPoint
among prospective tenants and brokers through media relations and special events. CenterPoint’s marketing campaign resulted in great success; the development has been credited by brokers and media for establishing the south end as one of Seattle’s best new markets for Class A commercial office space.

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