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Communications
At Frause, we're experts in a lot of subjects, and we like to share that knowledge whenever we can. On our blog you'll find plenty of tips, best practices and insights on industry trends, workplace etiquette and cultural revolutions. Browse through our posts and share comments. We like to hear your opinions too!
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The power and mystery of effective word of mouth marketing campaigns
Word of mouth marketing is one of the fastest growing marketing disciplines in the world. More and more companies are doing it, more and more agencies are specializing in it, and the Word of Mouth Marketing Association (WOMMA) is growing ...
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The Perils of Disorderly Conduct
That to-do list is probably never going to go away. But my hope is that hwhen we walk in the door of our office each morning, we are greeted with gratitude, passion and inspiration for the work we get to do that day.
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What Not to Do: Marketing Research “Don’ts”
Get the most mileage from your market research by avoiding these ten mistakes.
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Clean Technology Can Refuel NW Economy
Recently, the Washington Clean Technology Alliance announced the winners of the Pacific Northwest Clean Tech Open.
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There’s Always Time for Story Time
During a recent briefing to Seattle City Council, a colleague of mine mentioned the value of story-telling for clarifying messages and boosting enthusiasm around a newly launched Metro bus service in the area.
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Predicting customer decisions
Marketers and communications professionals are abuzz at the prospect of neuromarketing's ability to predict consumer decision-making.
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Sharing PR Knowledge Internationally
To help share knowledge of green building PR, Frause was invited to contribute an article to fischerAppelt's quarterly newsletter, CleanTech Radar.
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What Does an International Social Media Award Look Like?
The first international social media awards competition, called The Bees Awards, held its reception last night in San Fransisco where it announced the 2011 winners.
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Energy and Tourism Ideas in Moses Lake
I have a test for what makes a successful conference: If information resonates with me a month later, it’s a success.
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