This past summer I had the opportunity to intern at a local news station back home in Hawaii. Part of my internship included shadowing reporters as they chased stories across the island and observing as they interviewed people relevant to what was happening that day. Some events were more interesting than others, but without a ...

Since I started school at the University of Washington, I can’t say how many times I have been asked what I want to do after I graduate. “Public relations” has always been my natural response. Until recently, I assumed working ...

  Thomas Edison once said “Genius is 1 percent inspiration and 99 percent perspiration.” When applying this adage to the public relations business, I envision a boot-camp for weak strategic plans, unexciting press releases and brands with no personality. As ...

  Having an online presence is almost unavoidable. Today, everything online is permanent. What you say and how you portray yourself can be the difference between getting your dream career or being alienated from recruiters. Don’t take it from me—just ...

“Ella! Stop that!” my mother would yell when I was picking up a worm or dissecting the fish we were going to eat for dinner. I could not help my curiosity about biology and luckily have a strong stomach. This ...

“What does leadership mean to you?” Our morning huddle leader for this week, Katy Harrison, raised this question on Wednesday, triggering an enlightening discussion about the topic. My brain immediately began spinning. Over the years, I have had plenty of ...

Frause has great news to announce. The one and only Mr. Bob Frause has been awarded The Jay Rockey Lifetime Achievement Award!

Awarded yearly by the Public Relations Society of America (PRSA) Puget Sound Chapter, the Lifetime Achievement Award recognizes career achievements of public relations professionals in the Puget Sound region who ...