On May 16, I attended the event, “Networking with the PR Pros” at Seattle University. For those of you who weren’t able to make it, I thought I’d pass along some of the beneficial networking tips given to the students ...

To Frause and friends:

This week, Frause’s Seattle interns were given a special challenge: to co-produce a video blog post. We brainstormed several ideas before narrowing down our list and making a final selection. Kelli Ho and I  set out to satisfy our curiosity surrounding what Frause employees think the company represents by asking each team ...

Here’s to the winner of the first ever FMVP Award – Matt Smedley - (toast)

That’s right, Matt, a 5+ year Account Supervisor in our Portland office, was selected by his Frause peers as THE outstanding employee of the Q4 2012. He wins one PTO day, $50 and a blog post from me to say ...

Each morning here at Frause we have a 30 minute “huddle” where the whole team gets together right at 9 a.m.  Thursdays are earmarked for creativity.  During today’s huddle, Emily presented a little challenge to the group.  Here were the ...

Now there are two words that when put together, should instantly make you zzzzzzzzzzz. . . .

. . . .But after you wake up, you’ll probably realize that businesses of every size have the challenge of finding enough resources to reach their customers repeatedly.

Marketing gurus say the basis for all marketing starts with ...

Last week, the Portland Business Journal’s Wendy Culverwell published a story about “Slow PR.”  The idea being that in order to get through to journalists, PR people need to stop spamming them with irrelevant pitches and press releases, and get ...

At first glance, online advertising can appear to be daunting, but I believe the benefits of this medium, including tailored audience targeting and metrics, make it a must for companies who are already spending ad dollars. Online advertising is available in many forms, including social media ads such as Facebook, and ...

One of the most important tools in public relations is the press or news release.  This important document is structured in such a way that allows a public relations or communications professional to send off an announcement to the media and a reporter or editor can quickly scan the document, much like a news article, ...

For anyone who has ever worked on an advertising campaign, you know it is common to receive advertising offers from all types of print, online and broadcast media outlets. Sorting through the potential opportunities and identifying the outlets that match your business goals and core audience is no easy task.

Before saying ...