Community-Based Social Marketing

Many of our clients’ work directly impacts specific communities and neighborhoods. Often, our clients call upon us to conduct a marketing campaign that appropriately addresses a specific group or need. We work with clients to assess the situation, clarify the audience, uncover the benefits and define desired behaviors through a community-based marketing campaign that focuses on changing behaviors for good. From developing the strategy to implementing the campaign and final evaluations, Frause assists clients at every step for a successful program.

RECENT CLIENT WORK
Natural Yard Care
King County Department of Natural Resources and Parks
 
Many common yard care practices have detrimental effects on the environment and on natural resource conservation efforts. In 2000, King County chose social marketing as the primary method of
RELATED BLOG POSTS
SUE GILLESPIE - 02/04/2012
A dog won't change his spots overnight
Anyone who has been involved in trying to convince others to change their behaviors (ride the bus instead of driving a car, take reusable bags to the grocery store instead of using paper or plastic, >
CASE STUDIES
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