Community-Based Social Marketing
Many of our clients’ work directly impacts specific communities and neighborhoods. Often, our clients call upon us to conduct a marketing campaign that appropriately addresses a specific group or need. We work with clients to assess the situation, clarify the audience, uncover the benefits and define desired behaviors through a community-based marketing campaign that focuses on changing behaviors for good. From developing the strategy to implementing the campaign and final evaluations, Frause assists clients at every step for a successful program.
RELATED BLOG POSTS
SUE GILLESPIE - 02/04/2012
A dog won't change his spots overnightAnyone who has been involved in trying to convince others to change their behaviors (ride the bus instead of driving a car, take reusable bags to the grocery store instead of using paper or plastic, >
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