Following a thorough review of the litigation details, our team prepared a media release (written in several versions to accommodate various possible outcomes), wrote talking points to guide our client through a media conference (also several versions), and compiled a Q&A document to prepare our client for media inquiries. We then conducted one-on-one media training with Williams, Kastner & Gibbs attorneys as well as Yakima public officers, including the Chief of Police, to further ready them for media interaction.
When the litigation concluded, Frause finalized and distributed the news release and followed up with key members of the media. Consequently, the lawsuitâ€™s ultimate disposition was presented as a â€świnâ€ť for the City of Yakima in the media coverage that was generated, which included stories on the local ABC, NBC and CBS television affiliates.
|Crisis Communication||Media Relations|