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The agency developed a comprehensive marketing communications plan that addressed all aspects of the mission, including: property re-naming, identity development, direct mail, special event coordination, advertising, broker relations, editorial marketing, and collateral development. Together, with sister agency Brems Eastman & Partners, a full program of marketing tactics were employed to launch the CenterPoint project and then maintain the necessary momentum to carry the project through the entire lease-up phase. Beginning by announcing the property’s new ownership, name change and re-development strategies, the agency created visibility for CenterPoint among key local tenant prospects and Seattle’s brokerage community. Numerous press releases on renovations and tenant signings followed, as did strategic direct mail and advertising campaigns, broker open houses and other special events to keep the region “buzzing” about CenterPoint.

Through intensive market research and collaboration with brokers and project developers, the agency helped position the south end as a viable alternative to high-priced Seattle and Bellevue, and CenterPoint as the region’s best value for Class A commercial office space. CenterPoint Corporate Park was brought to market with great success. It has been credited by brokers and media for establishing the south end as one of Seattle’s best new markets for Class A commercial office development.