The agency developed a comprehensive marketing communications plan that addressed all aspects of the mission, including: property re-naming, identity development, direct mail, special event coordination, advertising, broker relations, editorial marketing, and collateral development. Together, with sister agency Brems Eastman & Partners, a full program of marketing tactics were employed to launch the CenterPoint project and then maintain the necessary momentum to carry the project through the entire lease-up phase.
Beginning by announcing the propertyâ€™s new ownership, name change and re-development strategies, the agency created visibility for CenterPoint among key local tenant prospects and Seattleâ€™s brokerage community. Numerous press releases on renovations and tenant signings followed, as did strategic direct mail and advertising campaigns, broker open houses and other special events to keep the region â€śbuzzingâ€ť about CenterPoint.
Through intensive market research and collaboration with brokers and project developers, the agency helped position the south end as a viable alternative to high-priced Seattle and Bellevue, and CenterPoint as the regionâ€™s best value for Class A commercial office space.
CenterPoint Corporate Park was brought to market with great success. It has been credited by brokers and media for establishing the south end as one of Seattleâ€™s best new markets for Class A commercial office development.