City of Kirkland
Tourism Promotion
Frause has been collaborating with Kirkland Tourism since 2010 to promote its regional tourism campaign.
Solution
Frause and its design team worked with the Kirkland Tourism to design and develop monthly and quarterly event guides that support the City’s brand and target its core audience. Monthly eblasts and Facebook editorial calendars are created to support the event guides and reach not only visitors but the local Kirkland business community. A media relations effort also supplements the monthly event promotion campaign when a project is assigned to Frause.
Outcomes/Results
The combination of the monthly event guides, Facebook event campaign and targeted regional media outreach have resulted in a cohesive brand and style for Kirkland Tourism and have brought the Kirkland tourism and business communities together to collaboratively continue to drive tourists to the City of Kirkland.
APPROACH:
Branding
Design
Public Relations
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