BUSINESS
Stevedoring Services of America
Advertising
Increase Stevedoring Services of America’s visibility, with their customers and employees, as the largest and most responsive stevedoring services company on the U.S. West Coast.
Solution
Create a heavy trade ad campaign which took advantage of the opportunity to buy the front cover of the shipping industry’s number one trade publication - "Pacific Shipper". SSA employees throughout the company were selected to appear in this campaign. Their specialties and unrelenting affinity for service were the focal points of the ads. This approach not only conveyed the message that SSA was the industry leader but also humanized the service aspect of the company through the use of real SSA employees.
Outcomes/Results
SSA continues to be the industry leader on the West Coast. The ad campaign saturated the entire maritime trade press and as a result SSA`s visibility as a leader and provider of unmatched service among their customers and employees has never been higher.
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