REAL ESTATE
JMB Properties Company
Increase the occupancy rate of a twenty year old Seattle office building in a market facing a huge office glut, and to do so against new buildings offering discounted rents and other incentives.
While at Elgin Syferd, Bob Frause was hired by JMB Properties Company to implement a public relations plan on behalf of the Seafirst Building (now known as 1001 Fourth Avenue Plaza). The occupancy rate was 72 percent -- low even by Seattle’s standards.
